This is a super common question. A listener actually tweeted us and asked this question, I want to start a presence on Facebook and I’m not sure whether a Page or a Group is the best way to go? Listen and find out the answer.
00:22 Julian: Just hanging out in this Facebook Group and then I bounce towards a Facebook Page, and I just can’t decide which one is better, Nanci. Can you help me out?
00:32 Nanci: Let’s talk about it. We don’t have Facebook Group, and we will tell you why we don’t have one in a moment. We do have a Facebook Page, go to Facebook and search Slashpodcast and you will find us. I think we have 35 likes. We need a few more likes. Send help, go and like our Facebook Page. This is a super common question a listener tweeted us and ask this question, I want to start a presence on Facebook, and I’m not sure whether a Page or a Group is the best way to go. A page is like a personal profile on Facebook if you do like I’m Nanci Murdock and your Julian Haber it’s the equivalent, but it’s for business, a company or an author, a public figure or a band. It allows you to separate the content. When you first started as a freelancer or an entrepreneur in the gig economy, you will find that you’ll start posting things on your profile. Then as time goes on if your hobby turns into more of a gig, you are like this is starting to get weird because now I’ve got clients or prospects, and it’s all getting mixed in and my friends and family are starting to get all this content about copywriting that they are not interested in or photography. So you set up a different page. Whereas a Group, a Group is a place for small group communications and for people to share their common interest and express their opinions.
03:04 Julian: A Group is basically, well like a web forum. It’s Facebook’s name for a forum, where you have a conversation thread.
03:14 Nanci: And everybody is equal. So if you think about your Page, it’s like if you’re giving a small speech and there is a minimal amount of Q and A with your audience but you’re in charge, it’s your Page, you are the authority of the page, and people is following you or listening to you. Whereas a Group, it’s like a dinner party you are the host, it’s your dinner party, it’s your table, but there is no hierarchy in terms of conversation it’s like one big chat. It’s usually around a common theme. The Group is awesome. I think I’m part of 15 groups and if you’re not careful, you spend your whole day in groups because there are all sorts of cool information and strategies and tools being shared about things that you find interesting. So a couple of Groups that I’m in, shout out to Women Winning Online – it’s 4000 women that are just behind me in terms of their skill set, so they think I’m a hero. Hahaha.
05:13 Julian: That’s another difference, the tone of voice is different. So in like a Facebook Page that you manage its brand representation, space is designed for you to promote yourself. Of course, you still want to be providing interesting content to the people that like your page, it’s not all selling but there is an expectation that if I go to nike.com on Facebook, there’s going to be stuff about shoes. Whereas being in a Group the discussions are often not moderated, but there are certain rules and decorum and not supposed to crassly selling your services.
05:49 Nanci: There are rules by Facebook. If you go back to the dinner party analogy, the host will set the rules like no posting your promotional links except on Fridays. They set those rules up because there are people that will just come in the groups, not at any value, not answer anyone’s question except what do you know? Landscape. When you are in a group long enough, you get the tone and when it’s okay to push the boundaries when it makes sense. Obviously, in a Group like buy and sell of course you’re going to have a link. So, I will give you an example in this Women Winning Online Facebook Group the woman who organized it, the host is called Jennifer Schneider, and she puts a ton of work into making this group valuable, and she’s in there every day, and she’s answering questions and she’s posting links to interesting things. Nobody gets paid for a Facebook Group that’s why we don’t have one, by the way. She doesn’t get paid for the Group, so it’s all her time. Where might she get paid, well if someone says can anyone recommend a great email provider? So she would recommend ConvertKit which I also recommend. Which she doesn’t want is for me to jump in because I’m at the dentist office with my kids and I have my phone and say ‘Oh, Convertkit’s great here is my affiliate link’ well then I get paid. What did I do? I was just in a right spot at the right time, so she is just generous enough to say if you have a recommendation for someone please don’t use your affiliate link for these five items. Like I am the one that recommends bribe and Convertkit, so she set the rules. There are ways to make money from being in Groups either promoting your own if you’re a Group host, promoting your affiliate links or your products and if you’re a guest on promo days or if the rules allow affiliate links where the host is like “I don’t know anything about that so feel free to recommend”.
08:32 Julian: And referencing to our previous episode on selling they can be a good source of leads if your behavior is appropriate. Not in a hard selling spammy way, but if you’re a group that’s relevant to your target market and you come across people who are asking for things that are relevant to you can hype in with ‘Yeah, I offer that kind of service’ and kept track of who’s who and use that information maybe in a targeted campaign that you will run later.
09:05 Nanci: Yes, there are all sorts of ways to do it ethically, and I would highly recommend doing it ethically because no one wants to be kicked out of a group because they violated the rules.
09:35 Nanci: Another cool way that people use groups, So I just wanted to give you an idea, I’m sure you figured it out right now. Just things that they sort of common themes that they can be about, a project, a school or class. There is an endless possibility for a group and when a group is good, it’s really good, and you can get lost and waste time in their and then friends you can have like a private group like a secret group. Instead of going strings of emails going back and forth and trying to remember where that email was of that certain piece of information, we created a secret group which means no one on Facebook could find it or know about it. We were the only six or seven people that know about it. You had to receive an invitation to be in it, and we are able to keep in touch that way, which is a super effective way of communicating. There are also public Groups, and a public group is one that anyone could join. I’m not even sure of any public groups. I haven’t been in them. I’m more familiar with closed groups which are where anyone can see the group and know it exist and any member can approve any other member, but only members of the group can see the actual conversations. My point is more important just to tell you that there are a Group for almost anything and don’t waste too much time in there but for sure enjoy yourself and get information.
13:30 Julian: That’s an interesting point that a lot of the support you might get for a product or something that you bought you might have a better chance at getting the good answer through their Facebook Group page.
14:22 Nanci: Let’s take it back to you, when is a Facebook Group good for you and what are the cons? The con of a Facebook Group is that the real reason why we don’t have one is it’s a lot of time. You need a foundational group of people to be involved and to be passionate about your product or service before it’s not you that’s in their everyday. So for instance I have, you might ask yourself, you have been waiting to ask this whole episode, what do you have Nanci for your business? Do you have a Facebook Page? Or do you have a Facebook Group? And I have both. I have a Facebook Page for my business called TheMoneyCoach.com. I’ve got thirteen hundred likes and then I have a Facebook Group called Money Wealth Abundance love it which is a place where I wanted women to be able to talk freely about investing and manifesting and that concept about money.
15:12 Julian: Which one is more popular?
15:13 Nanci: The group doesn’t have enough people. I have at least over 200 people in it, which is fine, but I don’t spend enough time in there. The nice thing about groups is Facebook gives you lots of tools for polls, contest and book giveaways like you can work for your group and grow it if you want to and I haven’t done that. So I’m not going to say I’m embarrassed as we are in the slash economy. We are in gigonomics, and if I say yes to something, it means I’m saying no to something else. And right now not spending a couple of hours a day in my Facebook Group, my fledging Facebook Group is a choice that I’ve had to make, but definitely, I would love to build that group up, but that’s exactly why we don’t have a Slashpodcast Group. It might sound like a great idea to start a group, and it can be, it can be wonderful for business. So there could be times that a group is good for you to set up, it can create incredible conversation and dialogue that can be good for your brand, but it can take a lot of time. All right quick summary pros and cons, so for Page is the pros is you can advertise. You cannot advertise to your group members, you cannot run a Facebook ad that could be changing soon, but for now, you cannot run Facebook ads. The con of a Facebook Page is it’s mostly a broadcasting tool. It’s for you to get messages out to your audience, it’s not so much for dialogue or community. Groups, the pros of a Group is a good group has incredible debate and discussion, lots of good ideas, information sharing between participants, I think we’ve covered that enough. As a host, you have the option to lead the conversations back to your products, or your affiliate opportunities were appropriate again, no one wants going to want to be in your group if all you’re doing is selling something. The cons as you were the host it can take quite a bit of time before the group becomes self-moderating and you can’t run ads to your group members, again that could change soon. So I hope I’ve answered your questions, Julian. Should we let them know that you were the secret listener that asked that question? Just kidding. I hope that we have done a decent summary of Facebook groups and Facebook pages.